Sofie Lovelady
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Lovelady’s work expresses critical views on social issues, focusing on feminist perspectives. She explores the ways women are represented in popular culture and media, and how found materials can be manipulated to critique the flaws in their original contexts. Lovelady’s practice revolves around collage and the reconfiguration of magazine advertisements, song lyrics, and other public media to create new and provocative statements. By recontextualizing and ridiculing the original source material, the collage and printing process acts as an exercise of reformation of prevalent social imbalances.
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